Nicki Minaj Announces Roles as Maxim’s Creative Director and Global Ambassador for MaximBet

Nicki Minaj Announces Roles as Maxim’s Creative Director and Global Ambassador for MaximBet

Nicki Minaj has signed on as creative director for Maxim as well as a global ambassador for MaximBet it was announced.

Following in the footsteps of one of her rivals, Cardi B, who was brought into Playboy as a creative director and has seen a 63% jump in year-over-year revenue since she came on board. Maybe Minaj can help bring the same success to Maxim. The Queens-born artist is bringing her artistry and influence to the world of sports betting as she is being brought on through a multi-year, global partnership with MaximBet.

She announced the partnership via her social media account.

I am so proud & excited to be the newest @MaximBetUSA investor, advisor and first global ambassador & creative director of Maxim‼️‼️‼️🎉🎉🎉

Make way for the Queen of lifestyle sports betting 👑💰
Get ready for the best parties & more 🎀💕🫶🏽https://t.co/bgbEY3XiRv#Maxim pic.twitter.com/ivi9Hw9ziw

— Nicki Minaj (@NICKIMINAJ) May 31, 2022

Maxim is hoping the success of Minaj can translate to greater success for them through the new collaboration.

MaximBet is a new company that is described as a privately-held, licensed sports betting and iGaming operator. It was launched late last year through a partnership with Maxim.

The flourishing rapper will be working with MaximBet on merchandise, parties, partnerships, fan experiences, and branding.  The plan is to bring entertainment, sports, celebrity and betting together.

In a written statement, Minaj said, “I don’t think I’ve ever been prouder of a collaboration. Merging business savvy power moves with my natural, creative, sexy, fun, and fashion-forward expression is just so spot-on as it relates to this partnership.

“I’m ready to fully step into my potential as a young, influential Queen, and owner and open doors for others to dream big. Get ready for the sexy parties and remember: scared money don’t make NO MONEY!!!! HA!!! Place your bets!!!! Let’s GO!!!”

Minaj will also serve as the new creative director of Maxim magazine, special advisor to the MaximBet Board of Directors, and be involved in the company’s enterprising plans for iGaming.

“Nicki is best known around the world as a mega superstar, but we know her as a brilliant businesswoman,” said Daniel Graetzer, CEO, MaximBet.

“Her role as a strategic advisor to MaximBet will be invaluable to us. She’s built one of the most powerful brands in the world, her own, and she’s applying that same savvy and creativity to our lifestyle sports betting brand. I couldn’t be more excited to be working with her — she is creative, smart, passionate and bold. There is no one better suited to helping us take this form of entertainment mainstream.”

Nicki Minaj Announces Roles as Maxim’s Creative Director and Global Ambassador for MaximBet