Music Executive Amber Grimes Joins LVRN as Executive Vice President and General Manager
Music executive Amber Grimes has been appointed as executive vice president/General Manager of LVRN Records and as a partner in LVRN Management.
The successful label is home to such artists as Summer Walker and 6Lack. They made the announcement on their Instagram account.
According to Radio Facts, in a written statement, Grimes said, “It was important to me to take the skills I’ve acquired over the years and apply them all to a forward-thinking business. And that’s exactly what LVRN has built. The founders and I also all came up together in Atlanta so joining forces at this point in our careers is like Voltron coming together. It’s powerful.”
The industry insider will oversee the day-to-day operations across all of LVRN’s (Love Renaissance) operating divisions. She will also develop new strategies and marketing initiatives pertaining to the company’s full roster of artists. As well as developing new business verticals and helping grow LVRN’s business around the world.
Grimes joins LVRN after being SVP, Global Creative for three years at Capitol Records where she oversaw all of Capitol Music Group’s creative departments and developed content strategy for the company.
“Life is too short to not do what you love or be with people you love…and if you get a chance to do both…don’t even think twice. And to the kids…this is what us millennials mean when we say network with your peers. It feels good to be home! ❤️ #LVRNManagement #LVRNRecords #Atlanta #AllBlack #iLoveUs“
Grimes joins the company’s five partners, Tunde Balogun, Junia Abaidoo, Justice Baiden, Sean “Famoso” McNicol, and Carlon Ramong.
