If all goes his way, Snoop may be selling you some of his “Doggs” in the near future.
According to Billboard, the rapper and businessman is steadily increasing his business portfolio as he has recently applied for a federal trademark registration at the U.S. Patent and Trademark Office. In December, attorneys for Snoop Dogg have filed the brand name “Snoop Doggs,” in what is being speculated as to the name for an upcoming hot dog line with the possibilities of other types of sausages being included. It has also been reported that the filing has been labeled a “so-called intent-to-use application.” This confirms that the brand has been launched yet.
Snoop’s attorney, Lawrence E. Apolzon, who is a partner at the popular trademark firm Fross Zelnick Lehrman & Zissu PC submitted the trademark application last month. In the application, it states that Snoop Doggs would be “Food including hot dogs, hot dog sausages, sausages, turkey sausages, vegetarian sausages; food for consumption on or off the premises including hot dogs, hot dog sausages, sausages, turkey sausages, vegetarian sausages.”
Snoop’s next major move will be tied to the performance he is about to partake in at next month’s NFL championship game, Super Bowl LVI.
Pepsi, the NFL, and Roc Nation have put together a musical lineup that is taking place next month on Sunday, Feb. 13, 2022. The Pepsi Super Bowl LVI Halftime Show lineup will include Snoop’s mentor and producer Dr. Dre, Eminem, Mary J. Blige, and Kendrick Lamar. The championship event will take place at SoFi Stadium in Inglewood, California, and will be airing on NBC, Telemundo, and streaming live on Peacock.
Snoop has also made an impact in the metaverse.
According to Yahoo!, Snoop joined The Sandbox gaming platform in September with the launch of “Snoop’s Mansion,” an interactive game that allows fans to share experiences and content with each other, attend live performances, and access exclusive NFTs. Three virtual estates neighboring a Snoop Dogg game space in the metaverse had been sold for a collective $1.23 million, with the most expensive space selling for $453,000. The purchases were made using SAND tokens, the cryptocurrency native to The Sandbox gaming platform.