The Business of Hip Hop Spotlight: Dr. Catrise Austin

5 min read

Title: Cosmetic Dentist | Author | Speaker

Company: The VIP Smiles Store

Location: New York, NY

The VIP Smiles Store Brand Story:


The VIP Smiles Store, home to premium teeth whitening and oral care products by dentist to the Stars Dr. Catrise Austin- The Queen of Smiles™️. Her teeth whitening products are made fresh with natural ingredients in the USA. The entire collection is designed to be affordable so that almost anyone can take their smile to the next level in no time.

What inspired dentist to the stars Dr. Catrise Austin to offer affordable teeth whitening products?

First and foremost dentistry changed my life at the age of 15 when I improved my own smile. The magic of my own transformation lead me to my life’s journey and purpose of being a cosmetic dentist. I’ve had a goal of owning my own dental product line for many years but the timing was never right because for 20 years I was focused on running my super busy cosmetic dentistry practice in New York City. The defining moment that inspired me to go for it and create my teeth whitening collection was the huge response that I got after I transformed the smile of rapper Cardi B. In fall 2016, VH1’s Love and Hip Hop featured Cardi B getting her smile transformed with me on the season premiere episode. People from all over the world started contacting me for smile makeover services including teeth whitening. Clients came to my office in New York from near and far. There were many people however who either couldn’t afford to travel to New York or just didn’t have the budget to get a smile makeover. So I found a way to bring quality teeth whitening products to people’s homes using dental office techniques to get similar results for a fraction of the cost. The mission is for everyone to have a confident smile for any occasion, look and feel sexier, and experience “The Power of a Smile” like Cardi B!

For 20 years, New York City celebrity cosmetic dentist Dr. Catrise Austin, better known as The Queen of Smiles™️, has been in the business of transforming smiles for singles looking for love, brides and grooms, business people, celebrities, and simply anyone looking to just enjoy life with a beautiful and more confident smile.

Dr. Catrise Austin continues to build a reputation as one of dentistry’s most influential dentists in America. She has been regularly featured on local and national tv networks shows including NBC’s Today Show, ABC, and even TMZ sharing cosmetic dentistry tips from both of her #1 international bestseller books, “GetSmiled” and “The Ultimate Guide To Charcoal Teeth Whitening.” As a professional speaker, she’s been a featured speaker at Coca-Cola, Stanford, and Howard Universities to name a few. In July 2018, Dr. Austin even shared the stage with American television personality and retired Olympic gold medal winner Caitlyn Jenner at the Harvard Club of Boston talking about teeth whitening. Dental Products Report Magazine voted her as one of the “Top 25 Women In Dentistry” and The  Kleer company deservingly named Dr. Austin as a  “2018 Dental Influencer” as her social media presence as a dentistry expert and personality is quickly growing, and so are her loyal followers.

Dr. Austin believes that having a beautiful and confident smile can have a positive impact on every aspect of people’s lives including improving their career success, social life, and even finding love. To help achieve this mission, in June 2018, she launched her new affordable teeth whitening and oral care product line called VIP Smiles. Now consumers everywhere can experience a taste of the smile magic that Dr. Austin brings to her patients in her practice from the comforts of their own homes.

Dr. Austin says, “I take my job as a cosmetic dentist very seriously and quite personally because dentistry actually changed my life as a teen. When I was a young child, I noticed that my teeth were different. They were too long, they flared out, and I had multiple spaces between my teeth. By the time I reached high school, I really started to feel a bit self-conscious about my smile. So at the age of 15, my mom invested in braces to improve my smile. When the braces were removed 1 year later, my life completely changed!”

Independent consumer studies conducted on behalf of The American Academy of Cosmetic Dentistry (AACD) have proved that a beautiful smile will not only make you more attractive, but a new smile will also make you appear more intelligent, interesting, successful, and wealthy to others as well.

Dr. Catrise Austin recently got a chance to test this theory out when she was called by the popular VH1 reality TV show Love and Hip Hop New York to transform the smile of its breakout star rapper Cardi B who had continuously been ridiculed on social media about her less than perfect smile. In just 2 visits, Dr. Austin transformed Cardi B’s smile with porcelain veneers and literally changed her life. When the smile transformation debuted on the season premiere episode of season 7 of Love and Hip Hop New York Fall 2016, it sparked a nationwide smile makeover frenzy! Now Dr. Catrise Austin is living her dreams by helping consumers from all over the world feel  “The Power of a Smile.”

Dr. Austin believes that her life’s purpose is to empower and educate ALL about the importance of having excellent dental health and putting your best image forward at all times by showcasing a beautiful, confident smile. Dr. Austin says, “Right now, anyone who is not happy with their smile has two choices. They can either continue on the path of feeling embarrassed, unhappy, insecure, held back, and even lonely because of their smile; or, they can take action today, right now, by investing in my 2 signature smile makeover services, teeth whitening and porcelain veneers, and start to experience a boost in their confidence, experience more success in their careers, and even find more happiness in their social or love life today…. this choice is theirs!” The key is to get past any barriers such as money, fear, or doubt that may have been holding them back, then take a leap of faith by booking a consultation- the appointment that could be the first step in taking your smile and life to the next level.

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