Sanford Panitch, president of Sony Pictures Entertainment’s Motion Picture Group, said in a statement about the Lab that the “mission of finding fresh voices and new kinds of storytellers is foundational as we navigate going forward… We look forward to the new projects that will undoubtedly come out of this.” ‘All Screwed Up’ is slated to be the first film to go into production under the Incubation Lab umbrella in 2021.
In 2018, Yowman served as the Director of Sony Pictures and Marvel’s Venom Brisk commercial campaign, and the following year Netflix commissioned him to direct multiple brand spots for Travis Scott’s “Look Mom I Can Fly” Strong Black Leads channels. Beyond studio and network projects, Isaac has also directed content for major brands such as Airbnb, Adidas, ESPN, Ciroc, Reebok and Ford Motors to name a few. 2021 marks 10 years of Yowman leading his minority-owned production company IYO Visuals.