Niko Brim’s Juneteenth Sneaker
VME Recording Artist Niko Brim’s Juneteenth Sneaker Hits Sotheby’s Auction Block
Sotheby’s Auction to Celebrate the History and Culture of Hip Hop Auction lots headlined by:
The crown worn and signed by The Notorious B.I.G. from his iconic 1997 “King of New York” photograph (the legendary rapper’s last recorded photoshoot) and An archive of high school love letters handwritten by teenage Tupac Shakur
VME will donate proceeds from the sale of the Sneaker to Hip-Hop Public Health and lifelong Juneteenth activist Opal Lee’s social impact organization Unity Unlimited on behalf NIko Brim
LIVE AUCTION 15 SEPTEMBER 2020 AT SOTHEBY’S NEW YORK CITY
NEW YORK CITY, NY- September 4, 2020 – In Sotheby’s historic first auction celebrating the history and cultural impact of hip-hop, acclaimed V-Records recording artist, musician and producer Niko Brim’s custom-painted Juneteenth sneakers will be put to auction. To be staged on September 15, 2020 in New York City, Niko Brim’s unique pair of Nike Air-Force Ones were unveiled on June 19, 2020, designed by renowned sneaker customizer, Sierato, under the creative direction of 93-year social-impact leader and lifelong Juneteenth activist Ms. Opal Lee.
Niko Brim’s Juneteenth sneakers are featured alongside coveted hip-hop memorabilia, including an iconic crown worn by The Notorious B.I.G. (aka Christopher Wallace) during his last portrait session, and love letters penned by a teenage Tupac Shakur.
About Niko Brim
Niko Brim, is a passionate 23-year old MC-producer and social justice advocate from Mount Vernon, New York, located north of The Bronx, the birthplace of hip hop. His forthcoming album, “King Has No Crown”, drops soon.
He has independently amassed over one million streams, with hits, “FEDS Watching,” and “Woke”, and appearance on VME label mate, Kev Rodger’s track, “It is What It Is”, plus movements with the inspiring hip-hop collective he co-founded, CYN™ (Create Your Now), featuring Kai Ca$h. Members include K. Wales, ShaqNLivin, DJ TizzTheInfluence, and Great Dame.
Over the last year his performance stints on Rapsody’s 2020, ‘A Black Woman Created This’ tour, “Sway in the Morning,” and on LiveXLive further positioned him as a rising star who’s swinging his mic for what’s right.
In addition to joining Ms. Opal Lee’s official Juneteenth holiday commission team, Niko Brim has serviced his community in various ways, from promoting financial literacy, and feeding the hungry, to speaking at peace rallies. He led the ‘Silence is Violence’ rally that canvased his Mount Vernon and New Rochelle hometowns, in honor of the countless lives lost to police brutality in June 2020.
Fueling Niko Brim’s ascension is a combination of his artistry, sophisticated rhyming, uplifting mantras, and fury for civil unity. Bred to use his platform consciously, Niko is the son of two certified life coach parents and influential music industry veterans, fashion icon Misa Hylton and VME CEO, Joseph “JoJo” Brim.
Niko Brim’s conversation series, “Power Hour,” which takes place monthly on his Instagram page, features luminaries from business, education, entertainment, and social impact.
About Sotheby’s Auction to Celebrate the History and Culture of Hip Hop
A celebration of the history and cultural impact of Hip Hop, the sale reflects on the impact the movement has had on art and culture from the late 1970s through the “Golden Age” of the mid-1980s to mid-1990s, and up to the present.
Among the newly announced highlights in the sale include the iconic Salt-N-Pepa “Push It” jackets; visual artist, filmmaker and Hip Hop pioneer Fab 5 Freddy’s ‘MTV’ ring made specially for Yo! MTV Raps; a private lyric writing lesson and studio session with the God MC Rakim Allah; a unique art installation by DJ Ross One entitled The Wall of Boom, which is comprised of 32 vintage boomboxes, and much more. The auction also features unique artifacts, contemporary art, one of a kind experiences, photography, vintage and modern fashion, historic and newly designed jewelry and luxury items, rare ephemera including flyers and posters, important publications, and more.
The full sale will be on view by appointment in Sotheby’s York avenue galleries from 11 – 15 September and their digital catalogue will be live at Sothebys.com/hiphop.
About the Juneteenth Sneaker Beneficiaries
Unity Unlimited, Inc. is a non-profit organization that is completely volunteer-driven with activities that help communities overcome racial and cultural division. The programs they produce provide educational activities and resources to people to foster unity and harmony regardless of race, culture, or denomination including JuneteenthFTW a community festival that highlights the initiatives of the Grandmother of Juneteenth, Ms. Opal Lee whose mission is to support human dignity through education, culture, and opportunity. Other initiatives of the organization include Opal’s Farm to address food deserts in her community and Your Voice Unleashed a free week-long fine arts workshop for the youth to build bridges of unity. http://unityunlimited.org
About VME (Virtual Music Entertainment)
VME is a tech-based entertainment group under the ADX Labs, Inc. group of companies. The VME portfolio, led by industry veteran Joseph “JoJo” Brim, consists of the record music label V-Records, All Music Promo (AMP), video streaming channel VTV, and indie music streaming platform MyMy Music.
About ADX Labs, Inc.
Niko Brim’s Juneteenth Sneaker