Lil Nas X always knows how to bring attention to anything he’s working with, so this latest collaboration may be a marriage made in heaven.
M&M’S® has recently announced that they are partnering with rap artist, Lil Nas X.
“M&M’S is iconic and I’m a huge fan of the brand,” said Lil Nas X in a written statement. “I’m excited to work with them on some really cool projects this year that are as colorful as they are.”
The M&M’S brand is trying to evolve into the next generation with an artist who has already transcended different genres. After being around for 80 years, the iconic M&M’S brand has announced an evolved purpose, focused on creating a world where everyone feels they belong.
Lil Nas X and M&M’S plan on leveraging the power of music to create a new platform that will bring people together as they celebrate music, network with each other, and enjoy more moments of fun through a series of initiatives that will take place later this year.
With the collaboration between Lil Nas X and M&M’S, they plan on rolling out a string of music-centric initiatives to support this upcoming platform. M&M’S stated that they will have a presence at several summertime festivals and will give people the opportunity to join in from home via a digital M&M’S Music Lounge.
“In the world Mars wants tomorrow, society is inclusive. And through the M&M’S brand we’re committed to inspiring moments of connection and fun by encouraging a deeper sense of belonging,” said Allison Miazga-Bedrick, Mars Wrigley Senior Brand Director. “Music is one of the most powerful tools to bring people together. Like our iconic M&M’S brand, music sparks nostalgia, memories, and fun and we are thrilled to be able to partner with one of the most trailblazing artists in the world, Lil Nas X, to help us further cement M&M’S role within entertainment.”
For more information on the offerings of all of M&M’S musical programming taking place this summer, visit MMS.com and follow along on Twitter, Instagram, and Facebook for more on the brand’s work with Lil Nas X.