In celebration of Hip Hop’s 50th anniversary, CÎROC Ultra-Premium Vodka is proud to be announced as the Official Vodka of #HipHop50 as part of an ongoing partnership with entertainment company Mass Appeal, bringing the celebration of #HipHop50 to life through exclusive events, custom content and programming throughout the year.
The partnership is the latest announcement surrounding Mass Appeal’s #HipHop50 initiative – a massive cross-platform initiative that celebrates Hip-Hop’s momentous anniversary in the most authentic and globally impactful way possible, by acknowledging and recognizing Hip-Hop as not only a genre but a movement that has impacted the worldwide community. As a part of the partnership, media collective Group Black will be powering media and creators in support of the program with the goal to further the mission of creating media equity for BIPOC platforms and creatives.
“Many brands can celebrate Hip-Hop but few can so actively demonstrate they were in the room, recording studio and dance floor as it took shape,” says James Valdes, CÎROC Brand Director. “For 20 years, CÎROC has been the drink of choice for some of Hip-Hop’s iconic and emerging creators and we are excited to celebrate the movement as we toast to the creators disrupting culture as they champion those who push creative limits to shape culture their way.”
This weekend during Rolling Loud, the largest Hip-Hop festival in the world, CÎROC and Mass Appeal kick off the festivities with an exclusive dinner bringing the influential voices in Hip-Hop together to toast to the past, present and future. This is only the beginning as celebrations around this milestone will happen all year long.
“CÎROC has always been an iconic staple in Hip-Hop, and we’re excited to bring one of the nation’s leading vodka brands on board as we celebrate #HipHop50,” says Peter Bittenbender, Mass Appeal CEO. “Together, we look forward to toasting to Hip-Hop all year long with events and programming.”
Be sure to follow @CIROC to keep up with all the #HipHop50 celebrations and to bring the festivities home, try an iconic CÎROC cocktail like The Diddy.
1.5oz CÎROC Vodka
Garnish: Mint Leaves
Method: Combine ingredients in a glass filled with ice and stir. Garnish with mint leaves.