Cardi B Becomes Playboy’s First-Ever Creative Director In Residence
Cardi B Becomes Playboy’s First-Ever Creative Director In Residence
As the accolades and achievements continue to rise for Belcalis Marlenis Almánzar, better known to the world as Cardi B, she announces a partnership with a new job title for the accomplished entertainer.
Playboy has announced that the company is collaborating with multi-platinum music superstar, entrepreneur, and social activist Cardi B. She will have a new role as Playboy’s first-ever Creative Director In Residence. In this role, Cardi will be providing artistic direction across co-branded fashion and sexual wellness merchandise collections, digital editorial, experiential activations and more. The former reality TV personality will also serve as the Founding Creative Director and a founding member of Playboy’s upcoming creator-led platform, CENTERFOLD.
Ya girl is now the FIRST EVER Creative Director In Residence at @playboy!!! What a dream!! im getting the party started as the Founding Creative Director and a founding member of CENTERFOLD the new creator-led platform from @playboy. I’m so excited for everything that’s coming 😏 pic.twitter.com/drz12FLfuC
— Cardi B (@iamcardib) December 2, 2021
“It is a dream come true to officially join the Playboy family. I can’t believe this is real,” said Cardi B in a written statement. “For as long as I can remember, I’ve felt connected to Playboy. It’s truly the original platform for uncensored creativity and I’m inspired by its incredible legacy of fighting for personal freedoms. I have so many ideas already – I can’t wait! I’m also excited to launch our new creator-led platform, CENTERFOLD. Creators today deserve to express themselves freely and unfiltered. They deserve to feel safe in their creativity and sexuality. And they deserve to own their future. This is what CENTERFOLD is all about. For all those creators out there doing bold, revolutionary, truly culture-shifting things, come join me.”
The always engaging entertainer took to her Instagram account to announce the news to her more than 20 million followers:
I can’t believe I’m the creative director at playboy!!! Soooo much things I want to do!Which artist would y’all love to see on some sexy shit on the cover of playboy?
— Cardi B (@iamcardib) December 2, 2021
CENTERFOLD, the latest venture between the former Love & Hip Hop star and Playboy is destined to be the new home for the top creators from around the world. They will be able to interact directly with their fans, expand their communities and build their own personal content and commerce businesses. The expected launch will take place later this month.
CENTERFOLD will leverage Playboy’s decades-long experience sitting at the intersection of culture and sex and be a lasting, safe home for the platform’s creators and their respective fan communities.
Cardi B Becomes Playboy’s First-Ever Creative Director In Residence