Cardi B

Cardi B Collaborates with Reebok

Bronx rapper, Cardi B, is Reebok’s latest celebrity partner. She is the spokesperson of the latest release of the classic Aztrek sneakers, made popular in the 90s. ‘Everything that you love about Cardi B is what you love about Reebok,’ Reebok expresses in a press release. ‘Reebok has a longstanding Continue Reading

New Era

New Era Cap Launches Second Annual Hispanic Heritage Collection

  Learfield Licensing Partners, a trademark management agency specializing in licensing and branding, announces alongside New Era Cap, the return of the Hispanic Heritage Collection in honor of Hispanic Heritage Month. The second year of this collaboration has added more than three times as many colleges, including The University of Continue Reading

A$AP Ferg Kicks Off Sony’s ‘Lost in Music’ Campaign in New York City

A$AP Ferg Kicks Off Sony’s ‘Lost in Music’ Campaign in New York City

Sony Corporation today announced the third installment of its brand campaign, “Lost in Music,” which will feature an immersive pop-up space in New York City bringing together the very best in Sony technology and Sony Music artists. Kicking off November 15, the residency will host a weekly YouTube show, exclusive Continue Reading

Ciroc Studios

Sean ‘Diddy’ Combs Launches CÎROC Studios

  On the heels of music’s biggest weekend, Sean “Diddy” Combs, and the makers of CÎROC Ultra Premium Vodka announce the official launch of CÎROC Studios.  The platform is dedicated to providing emerging artists with access to state of the art facilities, music experts and executive mentorship. Last night, the Continue Reading

Robinhood- Jay-Z

Jay-Z Makes an Investment in Financial Platform, Robinhood

Keeping up his mantra as a business, Jay-Z has Arrived at making an investment in financial trading platform Robinhood. Robinhood is a stock brokerage that allows customers to buy and sell U.S. listed stocks and ETFs (Exchange-traded fund) with $0 commission. The investment is through Roc Nation’s Arrive subsidiary and Continue Reading