True Religion Names Allen Onyia as Artistic Director

True Religion Names Allen Onyia as Artistic Director

True Religion Names Allen Onyia as Artistic Director UpscaleHype Co-Founder to Implement New Creative Vision for Iconic Brand (Los Angeles, CA) – May 1, 2019 – True Religion is pleased to announce that Allen Onyia, Co-Founder of UpscaleHype has joined the company as Artistic Director.  Named “Menswear’s Most Important Instagram Continue Reading

Donald Glover and adidas Originals launch Donald Glover Presents

Donald Glover and adidas Originals launch Donald Glover Presents

  – Donald Glover Presents is the creative partnership between the multi-talented artist and iconic sportswear brand – – Glover re-imagines classic adidas footwear styles, the Nizza, the Continental 80, and the Lacombe – – Donald Glover Presents is a new series of short films, starring Glover and award-winning Actress-Comedian and Continue Reading

Andrea Aguilar

The 5Ws: Andrea Aguilar

Who: Andrea Aguilar What: Trés Stacks Why: Très Stacks is a contemporary and sophisticated streetwear clothing brand dedicated to Hip Hop culture that also offers a collection of curated tees.  A play on the word “très chic,” Très Stacks’ upscale and minimalist aesthetic is manufactured to fill the void of simple, clean Continue Reading

Meek Mill Championships

Meek Mill to Release CHAMPIONSHIPS on November 30

Multiplatinum hip-hop artist and criminal justice reform advocate Meek Mill will release his highly-anticipated, fourth studio album, CHAMPIONSHIPS, on Friday, Nov. 30. To celebrate the release of CHAMPIONSHIPS, Mill is teaming up with TIDAL, PUMA and Foot Locker on an unprecedented pre-sale plan that will connect the music and sports Continue Reading

Cardi B

Cardi B Collaborates with Reebok

Bronx rapper, Cardi B, is Reebok’s latest celebrity partner. She is the spokesperson of the latest release of the classic Aztrek sneakers, made popular in the 90s. ‘Everything that you love about Cardi B is what you love about Reebok,’ Reebok expresses in a press release. ‘Reebok has a longstanding Continue Reading

New Era

New Era Cap Launches Second Annual Hispanic Heritage Collection

  Learfield Licensing Partners, a trademark management agency specializing in licensing and branding, announces alongside New Era Cap, the return of the Hispanic Heritage Collection in honor of Hispanic Heritage Month. The second year of this collaboration has added more than three times as many colleges, including The University of Continue Reading